In the beginning: No Content
I’ve had some sort of computer in my hands since I was 8 years old, that first computer being a Sinclair ZX81. Not only was using the thing above my head since the PC market was still so new, I didn’t have any help to figure it out. Since I didn’t use the expensive computer, my parents were leery of getting me another when I was a bit older.
Fortunately my Uncle Richard was a computer guru and gave me his IBM clone 8086 running at a whopping 2MhZ! This time I had modem and talked my parents into getting the Prodigy service, my introduction to content was born. By this time, I had upgraded to a 386SX and was able to see digital content after what seemed like hours for it to load. Content was slow, rare, and people were STARVED for it.
The first steps: Just being there
As services like AOL and to a lesser extent prodigy were coming into households, the actual www was still a barren wasteland. At this point in the early to mid 1990s, you didn’t really have to have ANYTHING to gain traffic. I had an old Tripod account that had a few pictures of things I liked at the time nothing more than that for content. According to the counters on my pages, I was receiving around 5,000 visitors a day to Shane’s House-O-Strange (analytics on what those actually represented didn’t exist yet). I joined a PPC service and was making around $10/month, my first passive income! I would love to have that traffic today, but it’s no longer that easy.
The internet goes from crawling to running
Today, the internet is flooded with pages and it’s easy to get lost in the crowd, that’s why content is one of the most important things you can offer to stand out. There’s very little new information these days, so you have to find a way to stand out from the masses. Now that I’m back into the internet game, I will be hitting all areas to grow this blog, sharpen my writing skills and gain momentum. Youtube, Facebook, Reddit, this blog, they’re all going to be intertwined to reach new audiences but that audience will no longer be enthralled by my picture of Jolt Cola. It has to be real, relevant content that helps fill a need or helps fill in the small gaps of a need.
To sum up
- Just being there is not enough
- Offer relevant content that engages the audience
- Intertwine all aspects to ensure you reach your target audience.
It is a simple idea, but it’s not easy, you can’t just wish for your blog or company to grow, you have to take action today.