I found three* good niches this week!
Just on a whim, I started a few inspirational/motivational Facebook pages to see what they would do. I put together a couple of Facebook ads and threw a couple of bucks per day at them. I went to bed on Wednesday night with zero fans and checked them today to find that each had grown to 200+ likes. To me that’s a win as I have more than a passing interest in them. The bonus is when I checked Google Keyword Planner and to my surprise found that they were all highly searched with low competition on the keywords I picked. I was able to grab 3 domains with the keywords and this weekend will be spent getting them up and running. I was actually shocked that one was as low competition as it turned out to be.
*Full disclosure: My wife actually found one of them.
What makes a good niche?
This is the question I’ve been asking myself for a few weeks and it comes down to these three criteria for me.
- Is it something that I’m interested in?
It doesn’t matter to me that at this point I don’t feel a passion about all three. I care that I at least have an interest in them as I know that I won’t get bored as I’m getting these going with passive streams. The fact that I have an interest may indeed lead to passion and to me, spending that $11.99 for a domain forces me into taking a real look into the subjects. If passion hits me, GREAT! If not? Then I’m of the opinion that the money won’t kill me.
- Does it fit a need?
This is where keyword tools really make an impact. In one of my examples, the keywords I used were searched for over 3 million times, with the main keyword I used being searched for over 1 million alone with low competition. That tells me that there are people needing information on this niche and they’re having a harder time finding it. There’s a space of opportunity there to get my SEO in place and get people what they want.
- How heavy is the competition?
Again using the niche from above, I did a google search to see how many websites came up with my main keyword. While there were a bit more than I would like to see, I noticed that the first page is loaded with results that didn’t match my long tail keywords. When I checked those, I was a much happier camper. I grabbed an URL that is easy to remember, has the main keyword search in it, and was a dot com. That made the decision easy to get going.
Don’t stop looking for your niche!
I was lucky that I was able to find three in a row that fit my criteria. I’ve performed many searches that seemed like they might be winners when I thought of them, but the research showed otherwise. It’s okay to have misses and it’s easy to get discouraged when you’re starting out. Just keep at it and remember the basics when it comes to finding the niche.
- High search rates – Preferably one that shows a growth month after month
- Low to Medium competition – While it’s possible to get a high page rank in Google with high competition in the niche, it’s not nearly as easy.
- Do the sites in your niche provide a need? – Search Google, it won’t take long to see if the top ranking sites are actually filling the need from your keywords.